Life insurance · plain English

Protect the people who depend on you.

A blunt, three-minute walkthrough of US life cover. What you actually need, what to ignore, and a real monthly figure — no email required to see the price.

Get my life quote→3 minutes · no email required to see a price

01 · What moves the number

Key factors that affect your rates.

01

Age & health

The single biggest lever. Every year you delay adds roughly 8–12% to your premium. Non-smokers pay about half of what smokers do.

02

Cover amount & term

The lazy rule is 10× salary. The real answer: mortgage balance + (dependants' yearly costs × years until independent) + funeral. Term length should match your youngest child's age to 21.

03

Policy type

Level term (fixed payout), decreasing term (matches a repayment mortgage), or whole-of-life (pays out whenever). One is cheap and finite. One is not.

02 · What people actually pay

Average monthly US life insurance cost.

Age$150k / 20yr non-smoker$250k / 25yr non-smoker$250k / 25yr smoker
30$7.20$11.40$24.80
35$8.80$14.20$31.60
40$12.60$20.80$46.10
50$28.40$47.20$108.30

Illustrative level-term premiums across 40+ US insurers. Health, occupation, and lifestyle questions will move your real quote up or down.

03 · The obvious questions

FAQ.